Growth Architect • Growth Marketing • GTM • RevOps • AI

I TURN
GROWTH INTO A SYSTEM.

I work across the full revenue journey — market insight, positioning, demand, CRM, lifecycle, RevOps, analytics and AI automation — then connect those pieces into a growth engine that is easier to scale, measure and improve.

Growth StrategyDemand GenGTMRevOpsLifecycleAI AutomationRevenue Analytics
Explore growth case studies ↓See how I build growth →
10+ years • B2B / B2C / D2C • India / APAC / Australia / US / Global
Ayush Bathla — Growth Architect and GTM leader
AYUSH BATHLA / GROWTH SYSTEM ONLINE
01 / 06
ICP + POSITIONING
PIPELINE + REVOPS
AI + AUTOMATION
STRATEGY → DEMAND → SYSTEMS → REVENUE
THE OPERATING IDEA

Marketing works better when every layer talks to revenue.

POSITIONING → DEMAND → CRM → PIPELINEBUILD • TEST • MEASURE • SCALE
SCROLL TO ENTER THE GROWTH SYSTEM
01 / INTRO
01 / THE VALUE I BRING

Not another channel owner.
A growth layer across the company.

My work sits between marketing strategy, GTM execution, revenue operations and AI automation. I connect the pieces that are usually owned in silos — so the company gets a stronger system rather than isolated campaigns.

01 / MARKET

Make the market care.

ICP, positioning, messaging, category narrative, offers and campaign architecture that make complex products easier to understand and buy.

→ Better signal before more spend
02 / DEMAND

Create qualified movement.

Outbound, inbound, ABM, paid media, landing pages, nurture and experimentation connected to one funnel rather than isolated channels.

→ More qualified demand, not just volume
03 / REVENUE OPS

Turn activity into pipeline.

Lifecycle design, lead scoring, routing, CRM architecture, attribution and reporting so marketing contribution is commercially visible.

→ MQL → SQL → Pipeline visibility
04 / AI + AUTOMATION

Add leverage to execution.

AI-assisted research, enrichment, personalization, nurture, reporting and workflow orchestration using Claude, ChatGPT, n8n, Clay, Apollo and CRM automations.

→ Faster execution with less manual work
05 / EXPERIMENTATION

Build a learning engine.

ICP tests, channel tests, landing-page tests, messaging variants, lifecycle experiments and budget decisions tied to measurable signals.

→ Scale winners. Kill noise.
06 / OPERATING MODEL

Make growth repeatable.

Playbooks, dashboards, process design and system thinking that help teams scale without relying on heroic manual execution.

→ Growth that compounds
02 / MY GROWTH LAYER

I don’t add more marketing.
I build the layer that makes growth work.

No tabs. No channel silos. This is the operating loop I use to turn a growth problem into a measurable, repeatable system.

01 / DIAGNOSE

Find what is actually blocking growth.

I start with the constraint — not the channel — across market fit, ICP, positioning, funnel friction, lead quality, CRM or measurement.

ICPMarket signalFunnelData
Sharper priorities before more spend
01
Find the friction
02 / ARCHITECT

Design the right GTM motion.

Founder-led, AI-native, product-led, sales-led or ABM — I shape the motion around the buyer, business model and growth constraint.

PositioningGTMJourneyRevOps
One connected growth architecture
02
Build the motion
03 / ACTIVATE

Turn strategy into qualified movement.

I connect demand generation, content, outbound, paid, lifecycle and conversion so every touchpoint moves the buyer forward.

DemandContentOutboundLifecycle
More qualified demand, not more noise
03
Create movement
04 / OPERATE

Connect marketing activity to revenue.

CRM architecture, scoring, routing, automation, attribution and reporting make the engine visible and operational across marketing and sales.

CRMScoringAutomationPipeline
Clearer handoffs and revenue visibility
04
Make it measurable
05 / COMPOUND

Turn winning plays into leverage.

I use experimentation, AI and automation to reduce manual work, accelerate learning and scale what already proves commercial value.

ExperimentsAIAutomationExpansion
A growth system that gets smarter over time
05
Scale the winners
Strategy→Execution→Revenue→Learning→Better Strategy
+25%Lead qualification accuracy
+22%Activation-to-paid conversion
+28%Paid media ROAS
-30%Manual marketing operations
+20%Lead-to-MQL conversion
+35%Campaign execution speed
2.8x→3.6xPaid media ROI uplift
200+Professionals trained
03 / SELECTED CASE STUDIES

The work behind the outcomes.

Click any card. The detailed case study opens with the business problem, my role, growth architecture, execution layers, systems and measurable outcome.

CURRENT CONSULTING • GENIUSMESH + PATEAM

Growth architecture across enterprise AI, CX, automation and GTM.

Current consulting work spanning positioning, demand generation, outbound, content, CRM, lifecycle, RevOps, experimentation, automation and executive visibility.

Growth StrategyGTMDemand GenRevOpsAI Automation
Multi-layer Growth+
VA PLATINUM • AUSTRALIA

Lifecycle + CRM + growth operations.

Connected lead quality, automation, lifecycle journeys and revenue visibility to improve activation and reduce wasted effort.

LifecycleCRMSegmentationReporting
+22% Activation+
GROWTOMATION • US / GLOBAL

GTM + RevOps across multiple B2B accounts.

HubSpot, CRM migrations, ICP research, attribution, outbound, inbound and executive reporting across global client environments.

B2B GTMCRMAttributionPipeline
5+ CRM Builds+
TORROCKS • INDIA / APAC

Performance marketing connected to conversion.

Paid media improved because the work expanded beyond ad buying into segmentation, landing pages, email journeys and conversion logic.

Paid MediaCROLanding PagesDemand Gen
2.8x → 3.6x ROI+
DIGITAL AYAINA • FOUNDER

Zero-to-one full-funnel growth.

Built the brand, acquisition, conversion, email, course delivery, sales, retention and experiments — learning the full funnel by owning it.

D2CFounderFull FunnelExperimentation
200+ Customers+
CONSULTING PORTFOLIO

Growth systems across 8+ organisations.

Growth, CRM, RevOps, automation and lead-generation advisory across B2B and D2C client environments.

AdvisoryAutomationLead GenRevOps
8+ Organisations+
04 / CAREER — MULTI-DISCIPLINARY BY DESIGN

Every chapter added another growth layer.

I don’t describe each company as one skill. In every role, the work combined strategy, channels, CRM, lifecycle, analytics and operating systems — with different layers becoming more important as the problems got more complex.

2025 → NOW

Growth Architect / Consultant

GeniusMesh + PAteam
US / Global

Current growth work across enterprise GTM, AI-led marketing, content, outbound, lifecycle, RevOps, campaign systems and executive visibility.

Growth MarketingGTM StrategyRevOpsAI AutomationContentDemand GenPipeline
2024 → 2025

Sr. Growth Marketing Manager

VA Platinum
Australia

Growth operations at the intersection of CRM, lifecycle, lead qualification, onboarding, nurture, reporting and conversion.

LifecycleCRMSegmentationAutomationRevenue AnalyticsB2B + D2C
2022 → 2023

Growth + RevOps Partner

Growtomation
US / India

Multi-client B2B growth delivery across CRM architecture, outbound, inbound, ICP, attribution, analytics and executive-level revenue reporting.

RevOpsB2B GTMHubSpotCRM MigrationAttributionLead Scoring
2021 → 2022

Growth Marketing Manager

Torrocks
India / APAC

Performance growth combined with conversion design: paid acquisition, audience strategy, landing pages, email, persona targeting and demand generation.

Paid MediaCRODemand GenLanding PagesEmailAPAC
2017 → 2022

Founder / Full-Funnel Growth Operator

Digital Ayaina
India

Built a D2C education business from zero and owned the complete operating loop: acquisition, sales, landing pages, automation, course delivery, pricing experiments, customer experience and retention.

FounderD2C GrowthPaid AcquisitionSalesEmail AutomationRetentionExperimentationDelivery
05 / CONSULTING CONSTELLATION

Different companies. Different constraints. Same growth discipline.

Beyond full-time roles, I’ve worked as a growth, CRM and RevOps advisor across multiple organisations. The point isn’t the logo wall — it’s the ability to diagnose different growth problems and build the right operating layer for each business.

CURRENTGeniusMeshAI-native GTM, outbound, CRM, lifecycle, sales enablement, pipeline visibility.
CURRENTPAteamGrowth strategy, content, CX / automation narratives, campaign architecture and demand support.
CONSULTINGSaffronedgeGrowth / GTM / marketing systems advisory.
CONSULTINGBluemountainGrowth, CRM, lead generation and automation support.
CONSULTINGDeyorGrowth systems, lifecycle and conversion-oriented marketing support.
CONSULTINGFreedom PropertiesDemand generation, CRM and marketing operations support.
CONSULTINGYellow SquashGrowth experimentation, CRM and acquisition support.
CONSULTINGRico ItalyGrowth, CRM, lead generation and marketing operations support.
06 / GROWTH ARCHITECTURE

Skills, shown as systems.

No capability cards. No tab maze. Each line is a working discipline — click once to open the deeper architecture, the approach that makes it different, and the kind of system I can build.

01 / GTM

GTM + Revenue Strategy

Design the market motion before scaling channels — from ICP and positioning to founder-led, AI-native, product-led, sales-led and ABM plays.

ICP→Positioning→Motion→Pipeline
+
02 / REVOPS

RevOps + CRM

Turn the customer journey into an operating system across lifecycle, scoring, routing, automation, attribution, handoffs, support and expansion.

Contact→MQL→SQL→Customer
+
03 / DEMAND

Demand + Conversion

Connect attention to qualified pipeline through outbound, inbound, paid, content, CRO, nurture and sales handoff — measured beyond lead volume.

Audience→Campaign→Qualify→Opportunity
+
04 / AI

AI + Intelligence

Use AI as operating leverage across research, enrichment, personalization, workflow automation and analytics — with human judgment and CRM context kept inside the loop.

Signal→AI→Action→Insight
+
5+ CRM implementations+20% lead → MQL30–40% lower manual ops2.8x → 3.6x paid ROI+35% execution speed
07 / GROWTH DECISION ROOM

Where I create leverage when growth gets messy.

Instead of selling a fixed service menu, I work from the business problem backward. These are the situations where my cross-functional range becomes most useful.

01 / GTM ISN’T LANDING

Good product. Weak market pull.

I tighten ICP, positioning, messaging, offer design and channel motion until the market signal becomes clearer.

ICP→Positioning→Motion
Outcome: clearer demand signal.
02 / LEADS AREN’T MOVING

Pipeline exists. Conversion leaks.

I connect scoring, routing, nurture, landing experience and sales handoff so qualified demand keeps moving.

Lead→MQL→SQL
Outcome: stronger funnel velocity.
03 / MARKETING IS TOO MANUAL

The team is busy. The system is not.

I identify repeatable work and turn it into AI-assisted workflows across research, enrichment, personalization, lifecycle and reporting.

Manual→Automate→Scale
Outcome: more execution leverage.
04 / LEADERSHIP CAN’T SEE IMPACT

Activity is high. Revenue visibility is low.

I structure lifecycle stages, attribution and dashboards around MQL, SQL, CAC, conversion and pipeline contribution.

Data→Signal→Decision
Outcome: better budget and GTM decisions.
BUSINESS MODELSB2B • B2C • D2C
OPERATING MODESIn-house • Consultant • Founder
MARKETSIndia • APAC • Australia • US • Global
WORKING RANGEStrategy → Execution → Systems → Measurement

Have a growth problem?
Let’s build the system.

Whether the constraint is positioning, pipeline, CRM, lifecycle, acquisition, attribution or AI-enabled marketing operations, I work best where the growth engine needs to become clearer, faster and more measurable.

Start a conversation →LinkedIn ↗